Chiari Jackson

Chiari
Jackson

Brand Strategy Content Storytelling Visibility

Words that reflect your power. Strategy that moves it forward. I help brands, founders, and creatives say who they really are: visually, vocally, emotionally, and strategically.

"I help brands, founders, and creatives say who they really are: visually, vocally, emotionally, and strategically."

Brand & Content
Consultant
Brooklyn, NY · Est. 2024

How I Can Help

01
Fractional Leadership
$5,000–$8,500/mo · 10–20 hrs/wk

Ongoing support for startups and teams who need an embedded brand or content lead. I guide strategy, build systems, and lead execution. Head of Content energy, without the full-time hire.

02
Strategic Consulting
Project-based · $3,500–$6,000

Deep partnership on brand and content challenges. I lead you through discovery, design a roadmap, and equip your team to run with it. High-touch advisor with a Gantt chart.

03
Creative Advisory
$250–$350/hr · or $1,000 / 4 sessions

Lightweight guidance for founders and small teams. Fresh eyes, a north star, honest feedback. Office hours with someone who's done this a few times.

04
Content Studio
From $1,500/mo · or $2,000–$3,000/project

Custom content support for founders and creatives who want to show up consistently, without hiring a full team. Creative partner meets in-house energy.

Strategy
& Soul

With 20 years leading brand and marketing at companies like Justworks, Nike/Converse, and Music Choice, I bring deep cross-industry experience in content strategy, storytelling, and audience growth.

Today, I work at the intersection of strategy and soul: as both a consultant for legacy brands and an intuitive creative partner for soul-led founders.

Great strategy isn't just smart. It's soulful. It resonates. It lands. It feels true.

Engagement Growth 328%
Page-One SEO Rankings 200+
Increase in Digital Reach 157%
Social Audience Grown 2.2M+
Recent Experience
Justworks
Director, Digital & Content Marketing
2021–24
Converse (Nike)
Sr. Manager, Global Brand Marketing
2020–21
Music Choice
Director, Brand Marketing
2016–20
iHeartMedia · MTV
Brand & Content Strategy
Earlier

Kind Words

"Chiari brings a thoughtful, strategic perspective to marketing. She helped us translate a lot of ideas into a clear framework for how we present Loudon online. The playbook she developed gave us real structure around messaging, content and outreach. She's insightful, collaborative and an absolute pleasure to work with."

Alexis Godley
Co-Founder, Loudon Staging
"

Working with Chiari helped me translate years of HR experience into a clear, consistent, and visible brand presence. She built from a place of understanding, which made the process seamless. My presence now feels aligned and purposeful.

Shelly Michaels, MSHRM, SHRM-SCP
Founder & CEO, Michaels HR Consulting
"

One of the biggest assets in the industry and such an uplifting force to work with.

Erika Cespedes
Billboard
"

She brought creativity, enthusiasm and thoughtfulness to everything she did.

Mary Jo Buonaiuto
MTV
"

Chiari creates campaigns that are engaging and sticky. A true leader.

Josefa Paganuzzi
Power 105.1

Portfolio

Brand Stories in Motion
Justworks
Andie Swim Customer Story
Integrated customer storytelling campaign blending editorial, video, and paid content to drive social proof and conversion.
Justworks
Juneteenth Black Founder Roundtable
Purpose-driven campaign across blog, YouTube, and Instagram highlighting entrepreneurship, identity, and community impact.
Converse (Nike)
Converse x Millie Bobby Brown
Directed campaign strategy for a Converse By You product drop with Millie Bobby Brown — 1.2M reach, 511K Reels views, 50.6K new followers.
Music Choice
Artist Social Content
Collaborative social content leveraging artist reach through co-created posts that lived across Music Choice's Instagram and YouTube platforms.
Brand Stories in Focus
Justworks
Hushed Hybrid
#1 blog performer of the quarter. Strong resonance with SMB audiences, drove significant organic traffic and brand awareness.
Justworks
Founders City Guide Series
NYC, LA, SF, and Austin guides ranked in the top 10 organic traffic drivers to the Justworks site. Service journalism meets brand storytelling.
Justworks
Kindbody Customer Story
Full-funnel customer storytelling across blog and video, elevating customer voices as a strategic content pillar.
Music Choice x Billboard
Hot 100 Festival Partnership
Secured and executed a promotional media partnership including livestreams, snackable digital content, and on-site digital and social media coverage.

Let's find your real voice and make it impossible to ignore.

You don't need to have it all figured out. You just need to know you're ready to move.

Or DM on Instagram: @chiarified